Mehendi Team, SIFE-Somaiya

Scope of Mehendi Project :

This project aims at bringing together a few ladies of Prateeksha nagar & training them in mehendi art, tattoos and other skills like nail art so as to enable them to earn a living and become independent.

Number of students involved-7

A group of 7 women were identified from the area . We have also identified a mehendi art trainer among these ladies, who will be training the other ladies in the required skills. We hold regular workshops with them in the college teaching them how to maintain the accounts, keep diaries, communicate with clients, note down their telephone numbers, address and finally fix appointments besides teaching them other etiquettes and manners needed for interacting with customers.

Achievements:

We have successfully setup Mehendi kiosks in Inorbit Mall, Malad. The kiosks were set for 3 days from morning 10 to evening 8. Many customers were attracted and it was a good deal. These attempts have brought a lot of confidence among the ladies and they are slowly learning & developing marketing skills.

Discrepancies:

The following discrepancies were observed when the kiosk was set up:
1) The ladies could not converse comfortably with the customers.
2) The confidence level of the ladies was quite low.
3) They could not keep the accounts.

Plan of Action:

1) An attempt was made to train the ladies to improve their communication / interpersonal skills.
2) They are being trained to handle accounts, keep diaries, fix appointments.

We plan to setup kiosks in other malls, multiplexes and Vidyavihar campus itself and are looking out for opportunities for the same. Besides this, we are also working towards getting associated with popular matrimony sites inorder to promote our services are reach our target customers soon. We are having talks with Standard Chartered Bank for their association with SIFE and especially Mehendi.