Saturday, August 23, 2008

PROJECTING THE SOCIAL CAUSE AT SPRIHA 2008

The much awaited summer project competition of SIMSR, popularly known as SPRIHA was held on 9th August’08. The Somaiya Social cell had set up a kiosk in the ground floor lobby of the college building to showcase the products of the various projects supported by the cell. The kiosk was managed by the first year students and the marketing team in different time slots throughout the event.

The preparation for the kiosk started well in advance with the different project teams coordinating with the respective communities for the products, keeping a record of the beginning inventory and preparing the posters for display during the kiosk. The kiosk was up and running by 9 am with products from projects like Warli, Sahas, Andhra toys, Old age Home, Sankalp and Paraphlegic on display. The entire purpose for this kiosk was to showcase the talent of different communities and facilitate the sale of the products like Warli paintings, earrings made by the women of project Sahas, cloth folders, envelopes and bags from project Sankalp, table clothes and purses from people of the Old Age Home, gel candles from Paraphlegic etc.

The Warli paintings were the highlight of the kiosk with almost every second person enquiring about them and appreciating the art. Quite a number of these paintings of different sizes were sold. There was also a lot of demand for the cloth folders and envelopes from Sankalp resulting in stock-out much before the end of the event. Leads were obtained for possible bulk orders in future. In terms of quantity of products, earrings from the project Sahas were sold in maximum numbers.

What was really encouraging was the overwhelming appreciation received by the Social Cell for this initiative from corporate guests, faculty and students alike. A small effort to touch hearts and challenge destinies was indeed a success.

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