Mumbai is known for the magnanimity and grandeur with which Ganesh Chaturthi is celebrated. A significant aspect of this festival is the ‘Ganesh Visarjan’ (immersion) which concludes it. Besides the sense of devotion and enthusiasm which signifies these immersions a different viewpoint to look at it would be the environmental damage which it causes. Plaster of Paris, a primary component used in making the Ganesh idols takes months to dissolve in water as also the chemical paints used is reported to increase the heavy metal content in water. The society needs to look for a relatively less polluting way of celebrating Ganesh Utsav.
It is in this backdrop that Somaiya Social Cell came up with the idea of marketing eco friendly Ganpati idols!!
It is in this backdrop that Somaiya Social Cell came up with the idea of marketing eco friendly Ganpati idols!!
The flyer
The ceramics department of National Society for Equal Opportunities for the Handicapped, India (NASEOH) makes such environment friendly idols of Lord Ganesh. These idols are made of clay and are decorated with glitter, lace and decorative stones. No chemical paint is used either. They can be immersed in the house itself as they dissolve within 5-10 min in half a bucket of water. Moreover, most importantly these idols are made by physically and mentally challenged people at NASEOH. The proceeds of the sales are utilized by NASEOH for children welfare.
For this year’s Ganesh Chaturthi, the Somaiya Social Cell offered to take orders to deliver Ganesh idols from NASEOH. Priced at about Rs200 and about 9-10 inches tall, these brick colored idols could also be made customized as per customers requirements.
For this year’s Ganesh Chaturthi, the Somaiya Social Cell offered to take orders to deliver Ganesh idols from NASEOH. Priced at about Rs200 and about 9-10 inches tall, these brick colored idols could also be made customized as per customers requirements.
One of the Ganesh idol made at NASEOH
This is how the Somaiya Social Cell attempted to spread awareness about water pollution during Ganesh Utsav and also encourage the differently abled people at NASEOH by finding them customers and appreciation. In the future the Somaiya Social Cell aims to come up with a more widespread reach to market the idols.
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