Mehndi: The SIFE way to a colourful life..

“Mehndi - The colour of life”

The Opportunity:

Mehndi (Myrtle) leaves are widely used in India for drawing a temporary tattoo on hand and feet. It is quite popular among women during festivals and a must at the time of marriage as per Hindu traditions. People from various religions like Islam, Christian and Sikh et al also use it widely. This highlights the unique cultural integration and Unity in Diversity of India.

The Idea:

We plan to set up Kiosks in five star hotels and malls for providing service for applying Mehndi on the hands and feet. In second stage we plan to start a home service, special service for marriage and perpetuate this to other cities.

This project will provide employment opportunities to women associates of an NGO. This service will give us first a platform to sustain our tradition of applying Mehndi. As part of our business plan, we also see new jobs being created as an outcome of our endeavor. This will further perpetuate the very essence of entrepreneurship across the board.

We are targeting foreigners, working women and upper class income group of Mumbai, India.
We will provide them Mehndi in the ambience of an ethnicity, relinquishing their interest in Mehndi.

The Present Situation:

At present, the subject industry is an unorganized one crowded with a gamut of parallel service providers like beauty parlors, roadside operators but the toughest challenge is from ladies who visit home and apply Mehndi

The Plan:

We shall partner with chain of 5 Star Hotels in Mumbai. We will involve leading fashion designers and page 3 people to create an interest in our product. We will also team up with dermatologist to add reliability to concept.

We will design the kiosk on Mehndi theme with special seating arrangement, lights and an exclusive shelf for displaying designs of Indian relics. A special focus would be laid on experiential marketing wherein each element would be well thought of right from the time a prospect enters our premise till she exits with our receipt. Our workers will be trained to handle each and every nitty gritty of the service that will be extended. Each element to service would project our passion for Mehndi in turn exemplifying a whole new experience for the prospect.

Ø We will use technology to enable quick dry feature for wet Mehndi on hands and feet.

Ø As Mehndi is used at the time of festivals, we will start providing other services like audio CDs of ethnic music, providing service of Pundits, Bengali Alta, Chandan, Tattoo for kids, Mehndi Agarbatti etc.

Ø Organize contests in school and colleges for designing Mehndi.
Sell Mehndi packs and accessories for use at home.