Project Apricot Oil

AAROHI-APRICOT OIL AND FACE SCRUB

OBJECTIVE:
The objective of the project is to help the NGO Aaorhi to increase the sales of its apricot oil & face scrub in mumbai. Aarohi’s activities are intensely focused in 54 villages in four blocks of Nainital District, reaching out to an estimated population of 24,000 people.12000 farmers are benefiting from the sale of apricot seeds and processing activities.

METHODOLOGY/APPROACH FOLLOWED:
The first and foremost thing is to develop a communication strategy for the products. Once that is developed then all the premium beauty parlours will be targeted and products sold to them. The reason for targeting the beauty parlours is that once the parlours start patronizing these products then more distributors could be appointed since now not many people are willing to distribute the products because of the low market presence of the products. Also it would give Aaorhi more bargaining power when negotiating with the prospective distributors with regards to the margins.

STATUS OF THE PROJECT:
A communication strategy is being developed. We are in the process of listing out all the benefits of apricot oil and face scrub vis- a- vis the other products available in the market. Each and every benefit is being traced to the respective micro-constituent present in the oil and the feasibility of obtaining a scientific approval from any research center is being worked out. A product brochure has been developed but rework has to be done on it. Once the communication strategy is developed then the team will go to the premium beauty parlours and market the products to them.